About
Brands
Melvin Dave Jordan is a Dubai-based interdisciplinary artist and entrepreneur working across branding, marketing, content production, and creative direction through his agency, Port80 Dubai. Founded to provide brands and creatives with access to high-quality production, strategic insight, and innovative tools, the company operates at the intersection of culture, commerce, and storytelling.
Before establishing Port80, Melvin was a founding creative and former Creative Head of TMP Industries., a leading record label and production company in the Philippines. During his time there, he worked alongside a network of award-winning directors, photographers, and artists, contributing to projects with brands and labels such as FILA, Dior, UNDRAFTED, Def Jam SEA, and VIVA Records, as well as artists including Al James, Diego Gutierrez, and Skusta Clee.
Over time, his work has expanded through collaborations, commissioned projects, and campaigns with globally recognized brands including Baccarat, Elisabetta Franchi, Clorox Arabia, HYPEBEAST, PUMA, New Balance, and Hev Abi for SOLE DXB 2024, reflecting his ability to bridge the worlds of luxury, fashion, and music while elevating brand storytelling.
Alongside his commercial work, Melvin’s practice extends into the arts. His solo exhibitions explore the intersection of traditional and digital mediums, positioning him within the evolving landscape of contemporary digital art.
In parallel, his music video work has received nominations across various award platforms, with his directorial projects spanning international markets including Singapore and Dubai.
Today, his work functions as a multidisciplinary platform integrating art, direction, and strategy—extending his focus on building culturally relevant narratives while empowering both emerging and established brands worldwide.